美意識を大切にし、 企業価値を高める経営改革集団
クラフトアールは、 感性手法をもとにバリューを表出化し、 クライアントと、そのターゲットとの間に >良好なコミュニケーションを生み出す “デザイン・プロフェッショナル集団”です。
美術工藝運動の基本理念を大切にしつつ、 普遍的・本質的な美をベースに 時代時代に沿った テンデンシー(傾向)、トレンドを 追究してまいります。
CRAFTartPrinciples
MISSION
理念
美意識を大切にする経営改革プロ集団として、
クライアント企業の価値を高めます。
VISION
ビジョン
会社という箱に囚われない、
新しい働き方を追求しながら
クライアントの未来をデザインします。
VALUE
行動指針
マーケットの真の価値を洞察し
クライアントの未来をデザインしよう
Professional
プロとしての研鑽
ビジネスプロフェッショナルを自覚しよう
Producer
プロデューサー
プロデューサーとしてクライアントとともに大きな志を実現しよう
Uniqueness
独自性の追求
独自性ある仕事を創ろう
Cool Vision クライアントの未来をデザインする
進むべき道がある安心。先が見えない不安。
人は、なすべきことが見えていると、臆することなく前へ前へ進むことができます。
企業においても同様で、見通すことができる道があることで推進力が一気に高まります。
外部環境の変化がはやく、事業ビジョンが描きづらくなっている今日。
クライアントに求められるのは、自信をもって描ける未来の事業ビジョン。
Cool Vision
クライアントの明るい未来。目の前の靄(もや)が晴れるような感覚を。
クラフトアールに属するプロフェッショナルが、一人ひとり自由発想を生みだす環境を用意。
会社という箱に囚われない、新しい働き方を追求しながら、クライアントの未来をデザインしてまいります。
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建築商品のデザイン開発
Architectural Design事業
“妥協ではない、選ばれる美の住宅”のプロデュースを 「住宅マーケティングコンサルタント」×「建築家」が実現。
デザインから逆算した納め方と、然るべき建材選定、設備・家具選びなども全て実現し、 圧倒的なハードを提供できる会社を増やします。
分譲邸宅プロデュース事業
デベロッパーの持っている土地の「魅力を最大化」するため、
外観・内観・WEB 販促・販売のすべての局面からプロデュース。
東京・名古屋など年間100 棟以上のプロデュースでクライアントの収益を最大化します。
そのなかで圧倒的なデザインレベルとしてGRAND ARCHI®に認定した邸宅は、
同エリアの他社が見学に来るほどマーケットに影響を与えています。
「高付加価値分譲住宅」支援事業
全国のデベロッパーの課題でもある「付加価値の高い分譲邸宅の創り方」を支援。
設計メンバー・営業メンバーがもつ課題を洗い出し新たな手法でDesignしていきます。
建築家がもつ「外観デザインの5つの法則」などを共有することで、
社内の底上げにもつながります。
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WEB成果最大化コンサルティングサービス
Web Marketing Maximization Design 事業
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。 WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。 >膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEBマーケティング 総合コンサルティング
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
WEB分析
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEB制作
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
WEB広告運用
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
SEO/MEO対策
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
動画マーケティング/動画制作
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
SNSマーケティング/運用
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
メールマーケティング/ シナリオ制作
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEB・マーケティング担当者の スキル評価/エデュケーション
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、
なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。
WEBやデジタルコンテンツは、もはや多くの企業にとって
マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、
WEBやITサービスのマーケティング活用を
十分に実施できている企業は、”ほんのひと握り”という現実。
膨大なWEBサービスの中、自社の目的を理解し、
限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、
WEBのマーケティング活用の最大化
(Web Marketing Maximization)をサポートします。
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、
なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。
WEBやデジタルコンテンツは、もはや多くの企業にとって
マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、
WEBやITサービスのマーケティング活用を
十分に実施できている企業は、”ほんのひと握り”という現実。
膨大なWEBサービスの中、自社の目的を理解し、
限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、
WEBのマーケティング活用の最大化
(Web Marketing Maximization)をサポートします。
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える 現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。
WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。
膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。 WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。 >膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。 WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。 >膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEBマーケティング総合コンサルティング
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
WEB分析
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEB制作
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
WEB広告運用
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
SEO/MEO対策
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
動画マーケティング/動画制作
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
SNSマーケティング/運用
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
メールマーケティング/シナリオ制作
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEB・マーケティング担当者のスキル評価/エデュケーション
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。 WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。 >膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEBマーケティング 総合コンサルティング
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
WEB分析
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEB制作
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
WEB広告運用
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
SEO/MEO対策
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
動画マーケティング/動画制作
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
SNSマーケティング/運用
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
メールマーケティング/ シナリオ制作
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEB・マーケティング担当者のスキル評価/ エデュケーション
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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WEB成果最大化コンサルティングサービス発
Web Marketing Maximization 業部
クライアントの視点で “今何が必要なのか” を考える
現代の消費行動のほとんどが、 なんらかの形でインターネットやデジタルコンテンツを経由しているという事実。 WEBやデジタルコンテンツは、もはや多くの企業にとって マーケティング戦略には欠かせない役割を担っています。
にもかかわらず、 WEBやITサービスのマーケティング活用を 十分に実施できている企業は、”ほんのひと握り”という現実。 >膨大なWEBサービスの中、自社の目的を理解し、 限られた予算を最大成果につなげることが求められています。
マーケティングとWEBに精通し、かつクリエイティブな精鋭チームが、 WEBのマーケティング活用の最大化 (Web Marketing Maximization)をサポートします。
WEBマーケティング 総合コンサルティング
WEB分析、企業分析、業界分析、担当者スキル評価、運用体制など、様々なファクターやインサイトの分析から課題を抽出し、コストパフォーマンスの高い施策からご提案をしていきます。あらゆる施策のノウハウを自社に蓄積しているため、一般的なコンサルティング会社のような概念的な支援ではなく、外部業者の選定や具体的な指示方法など、現場レベルの具体策までサポートします。
WEB分析
数値レポートはもちろん、そこから見えてくるユーザー属性やサイトにおける課題や長所を抽出し、効果的なサイト改善策や集客改善策をご提案します。また、競合分析や業界、トレンド分析も合わせて行うことで、どのようなマーケティングポジションをとっていくべきか、経営視点の課題発見をサポートします。
WEB制作
WEBマーケティングを行う上で、ユーザーとの最終的な接点となるクリエイティブは最も重要なファクターの一つです。どんなに集客が正確に実施できても、魅力的なコンテンツやデザインがなければ全て意味がなくなります。マーケティング戦略に基づいた上で、人の感性を揺さぶるクリエイティブを提供します。
WEB広告運用
“クライアント視点”を最優先としている私たちは、広告こそ正義とする広告代理店ではありません。まずは目標を達成するために本当に広告が必要なフェーズなのかを分析します。また、集客をポータルや大手モールなどに頼らざるを得ない状況を脱し、広告をコントロールすることで、自社集客の確立をサポートをします。
SEO/MEO対策
簡易的な内部対策から、大規模な外部対策まで幅広くSEO対策をサポートしています。ロングテールな施策になりやすいSEO対策ですが、Googleのアルゴリズムに大きく左右される不確実な施策でもあるため、コストのかかりにくい低リスクの対策から順に提案していきます。また近年、店舗型ビジネスの強力な集客方法の一つになりつつあるGoogleマイビジネスの検索上位化対策MEOにもいち早く取り組み、約90%の上位化率を実現しています。
動画マーケティング/動画制作
これからの動画の重要性は言うまでもなく、誰もが認識しています。しかし、なぜ重要なのかは多くの企業において漠然としていて、実際どのようにマーケティングに活用していけば良いのかはあまり議論されていません。未来予測に基づいた動画マーケティングの仕掛け方や、実際にどのような動画コンテンツにしていくべきか、企画・制作までトータルサポートします。
SNSマーケティング/運用
若い世代を中心に、カスタマージャーニーがSNSだけで完結している業界も出てきており、確実にマーケティングチャネルとしての勢力を拡大しています。業種業態の特徴をしっかりと見極めた上で、SNSマーケティング、目的を持った運用を提案します。
メールマーケティング/ シナリオ制作
インターネット上で唯一無二のIDとなっているメールアドレス。データドリブンマーケティングが大きく注目され始めてから、メールシナリオやクリエイティブも進化を続けています。ユーザー情報とタイミングを理解した心理戦略メールマーケティングプランをご提案します。
WEB・マーケティング担当者の スキル評価/エデュケーション
WEBマーケティング戦略を推し進めたい経営者にとって、自社の担当者スキルや管理・運用体制が十分ではなかったり、把握できていないことが弊害となっていることが非常に多く見受けられます。このような課題にも私たちは対応しています。担当者エデュケーションや体制改革のサポートはもちろん、採用面談への同席やスキル評価基準の策定など、インハウス的サポートも提供します。
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MESSAGE代表あいさつ
マーケットという疑似生命体に感情移入し 共感を誘う表現が求められる
塩野七生氏の著書『ローマ人の物語』が大好きです。紀元前数百年に大帝国を築き上げてから、衰退するまでを描いたスペクタクルテーマに魅了され、ただただ読み耽った時期があります。異なる時代背景に、ひとりの人間として悩み葛藤し、愛を捧げ、勇気をもって行動する。「不易流行を見誤るリーダーが、悲劇の歴史を生み出す」という真理が描かれているようでした。皇帝という一人の「人」にフォーカスして物語を紡ぐ著者ならではの筆力は、史実を忠実に説明するにとどまる他の歴史書とはひと味違う感覚を味あわせてくれました。
「不易流行を見誤ることが悲劇の歴史を生み出す」
混沌とした時代に求められるリーダーは特に、法則化しづらい事象をセンシティブに感じ取り、いわば、芸術的に行動・表現していくことが求められます。
安定期、成長期に求められる問題解決型ビジネスは、経営効率の向上や成果創出の再現性に寄与する「サイエンス」は、現在では、多くの環境では十分条件になりえません。
解を求める前に、問いを立てる必要がある現代のビジネス環境下では、マーケットという疑似生命体に感情移入し共感を誘う表現が求められます(皇帝カエサルが、元老院や市民に問いかけたように)。
私たちは、企業の存続発展にはサイエンスアプローチをベースにしながらも、「経験(クラフト)」と「アート」の領域を総動員することが欠かせないと考えます。
ローマ時代の土木工事技術の高さは目をみはるものがありますし(サイエンス×クラフト)、人々が豊かに繁栄していくときに、軍団員や市民にビジョンを語りかけるリーダーの一挙手一投足(アート×クラフト)は、混沌とした現代にも少なからずヒントがあるように思えてなりません。
私たちクラフトアールは、サイエンスとクラフト、アートを絶妙なバランスに保つことを最大の美意識と捉え、デザインを伝達手段の一つに、クライアントの未来を創造することで経済発展に寄与してまいります。
クラフトアール代表取締役
奥村 友裕Tomohiro Okumura
代表取締役社長 プロデューサー / アートディレクター
大阪市出身、1976 年生まれ。大学院で経営学を専攻した後に、大手コンサルティング会社で勤務。
論理的な問題解決型思考が評価されやすいコンサルテイング業界の中、クリエイティブ・コミュニケーションなど右脳的アプローチで成果を創出。
部長職を経歴後、コンサルティングの真の価値を啓蒙する唯一のトップエバンジェリストとして業界を代表して活動する。
“あらゆる企業は自社の真の価値をマーケットに正しく伝えられてない。
この解決こそが人類の幸せに繋がる” という使命を果たすべく、2017年6月、株式会社クラフトアールを設立。
「美意識を大切にする経営改革プロ集団」として、独自の切り口で幅広く企業経営のサポートを手掛けている。
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マーケットという疑似生命体に感情移入し 共感を誘う表現が求められる
塩野七生氏の著書『ローマ人の物語』が大好きです。紀元前数百年に大帝国を築き上げてから、衰退するまでを描いたスペクタクルテーマに魅了され、ただただ読み耽った時期があります。異なる時代背景に、ひとりの人間として悩み葛藤し、愛を捧げ、勇気をもって行動する。「不易流行を見誤るリーダーが、悲劇の歴史を生み出す」という真理が描かれているようでした。皇帝という一人の「人」にフォーカスして物語を紡ぐ著者ならではの筆力は、史実を忠実に説明するにとどまる他の歴史書とはひと味違う感覚を味あわせてくれました。
「不易流行を見誤ることが悲劇の歴史を生み出す」
混沌とした時代に求められるリーダーは特に、法則化しづらい事象をセンシティブに感じ取り、いわば、芸術的に行動・表現していくことが求められます。
安定期、成長期に求められる問題解決型ビジネスは、経営効率の向上や成果創出の再現性に寄与する「サイエンス」は、現在では、多くの環境では十分条件になりえません。
解を求める前に、問いを立てる必要がある現代のビジネス環境下では、マーケットという疑似生命体に感情移入し共感を誘う表現が求められます(皇帝カエサルが、元老院や市民に問いかけたように)。
私たちは、企業の存続発展にはサイエンスアプローチをベースにしながらも、「経験(クラフト)」と「アート」の領域を総動員することが欠かせないと考えます。
ローマ時代の土木工事技術の高さは目をみはるものがありますし(サイエンスЧクラフト)、人々が豊かに繁栄していくときに、軍団員や市民にビジョンを語りかけるリーダーの一挙手一投足(アートЧクラフト)は、混沌とした現代にも少なからずヒントがあるように思えてなりません。
私たちクラフトアールは、サイエンスとクラフト、アートを絶妙なバランスに保つことを最大の美意識と捉え、デザインを伝達手段の一つに、クライアントの未来を創造することで経済発展に寄与してまいります。
クラフトアール代表取締役 奥村 友
大阪市出身、1976 年生まれ。大学院で経営学を専攻した後に、大手コンサルティング会社で勤務。
論理的な問題解決型思考が評価されやすいコンサルテイング業界の中、クリエイティブ・コミュニケーションなど右脳的アプローチで成果を創出。
部長職を経歴後、コンサルティングの真の価値を啓蒙する唯一のトップエバンジェリストとして業界を代表して活動する。
“あらゆる企業は自社の真の価値をマーケットに正しく伝えられてない。
この解決こそが人類の幸せに繋がる” という使命を果たすべく、2017年6月、株式会社クラフトアールを設立。
「美意識を大切にする経営改革プロ集団」として、独自の切り口で幅広く企業経営のサポートを手掛けている。
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マーケットという疑似生命体に感情移入し 共感を誘う表現が求められる
塩野七生氏の著書『ローマ人の物語』が大好きです。紀元前数百年に大帝国を築き上げてから、衰退するまでを描いたスペクタクルテーマに魅了され、ただただ読み耽った時期があります。異なる時代背景に、ひとりの人間として悩み葛藤し、愛を捧げ、勇気をもって行動する。「不易流行を見誤るリーダーが、悲劇の歴史を生み出す」という真理が描かれているようでした。皇帝という一人の「人」にフォーカスして物語を紡ぐ著者ならではの筆力は、史実を忠実に説明するにとどまる他の歴史書とはひと味違う感覚を味あわせてくれました。
「不易流行を見誤ることが悲劇の歴史を生み出す」
混沌とした時代に求められるリーダーは特に、法則化しづらい事象をセンシティブに感じ取り、いわば、芸術的に行動・表現していくことが求められます。
安定期、成長期に求められる問題解決型ビジネスは、経営効率の向上や成果創出の再現性に寄与する「サイエンス」は、現在では、多くの環境では十分条件になりえません。
解を求める前に、問いを立てる必要がある現代のビジネス環境下では、マーケットという疑似生命体に感情移入し共感を誘う表現が求められます(皇帝カエサルが、元老院や市民に問いかけたように)。
私たちは、企業の存続発展にはサイエンスアプローチをベースにしながらも、「経験(クラフト)」と「アート」の領域を総動員することが欠かせないと考えます。
ローマ時代の土木工事技術の高さは目をみはるものがありますし(サイエンスЧクラフト)、人々が豊かに繁栄していくときに、軍団員や市民にビジョンを語りかけるリーダーの一挙手一投足(アートЧクラフト)は、混沌とした現代にも少なからずヒントがあるように思えてなりません。
私たちクラフトアールは、サイエンスとクラフト、アートを絶妙なバランスに保つことを最大の美意識と捉え、デザインを伝達手段の一つに、クライアントの未来を創造することで経済発展に寄与してまいります。
クラフトアール代表取締役 奥村 友
大阪市出身、1976 年生まれ。大学院で経営学を専攻した後に、大手コンサルティング会社で勤務。
論理的な問題解決型思考が評価されやすいコンサルテイング業界の中、クリエイティブ・コミュニケーションなど右脳的アプローチで成果を創出。
部長職を経歴後、コンサルティングの真の価値を啓蒙する唯一のトップエバンジェリストとして業界を代表して活動する。
“あらゆる企業は自社の真の価値をマーケットに正しく伝えられてない。
この解決こそが人類の幸せに繋がる” という使命を果たすべく、2017年6月、株式会社クラフトアールを設立。
「美意識を大切にする経営改革プロ集団」として、独自の切り口で幅広く企業経営のサポートを手掛けている。
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マーケットという疑似生命体に感情移入し 共感を誘う表現が求められる
塩野七生氏の著書『ローマ人の物語』が大好きです。紀元前数百年に大帝国を築き上げてから、衰退するまでを描いたスペクタクルテーマに魅了され、ただただ読み耽った時期があります。異なる時代背景に、ひとりの人間として悩み葛藤し、愛を捧げ、勇気をもって行動する。「不易流行を見誤るリーダーが、悲劇の歴史を生み出す」という真理が描かれているようでした。皇帝という一人の「人」にフォーカスして物語を紡ぐ著者ならではの筆力は、史実を忠実に説明するにとどまる他の歴史書とはひと味違う感覚を味あわせてくれました。
「不易流行を見誤ることが悲劇の歴史を生み出す」
混沌とした時代に求められるリーダーは特に、法則化しづらい事象をセンシティブに感じ取り、いわば、芸術的に行動・表現していくことが求められます。
安定期、成長期に求められる問題解決型ビジネスは、経営効率の向上や成果創出の再現性に寄与する「サイエンス」は、現在では、多くの環境では十分条件になりえません。
解を求める前に、問いを立てる必要がある現代のビジネス環境下では、マーケットという疑似生命体に感情移入し共感を誘う表現が求められます(皇帝カエサルが、元老院や市民に問いかけたように)。
私たちは、企業の存続発展にはサイエンスアプローチをベースにしながらも、「経験(クラフト)」と「アート」の領域を総動員することが欠かせないと考えます。
ローマ時代の土木工事技術の高さは目をみはるものがありますし(サイエンスЧクラフト)、人々が豊かに繁栄していくときに、軍団員や市民にビジョンを語りかけるリーダーの一挙手一投足(アートЧクラフト)は、混沌とした現代にも少なからずヒントがあるように思えてなりません。
私たちクラフトアールは、サイエンスとクラフト、アートを絶妙なバランスに保つことを最大の美意識と捉え、デザインを伝達手段の一つに、クライアントの未来を創造することで経済発展に寄与してまいります。
クラフトアール代表取締役 奥村 友
大阪市出身、1976 年生まれ。大学院で経営学を専攻した後に、大手コンサルティング会社で勤務。
論理的な問題解決型思考が評価されやすいコンサルテイング業界の中、クリエイティブ・コミュニケーションなど右脳的アプローチで成果を創出。
部長職を経歴後、コンサルティングの真の価値を啓蒙する唯一のトップエバンジェリストとして業界を代表して活動する。
“あらゆる企業は自社の真の価値をマーケットに正しく伝えられてない。
この解決こそが人類の幸せに繋がる” という使命を果たすべく、2017年6月、株式会社クラフトアールを設立。
「美意識を大切にする経営改革プロ集団」として、独自の切り口で幅広く企業経営のサポートを手掛けている。
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GRAND ARCHI SERIES Modula 平和台 Urban Villa
建築家分譲邸宅 "GRAND ARCHI "第2弾となる分譲住宅企画開発として都心の住宅地にモダンかつラグジュアリーな邸宅の設計をおこないました。
外観設計は、建築家からも評価の高い「SE構法」を最大限生かし、垂直水平を基調とすることで、端正で落ち着きのある邸宅を創りだしています。
また4区画をひとつの「街」として計画し、心地よい採光や通風、窓の位置や隣戸間の離隔距離を緻密に計画することによって、プライバシーが保たれた、心から心地よいと感じる住宅を創りだしています。
[post_title] => 分譲という「枠」を外す
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GRAND ARCHI SERIES QUADRATO徳重
建築家分譲邸宅 "GRAND ARCHI "第1弾となる分譲住宅企画開発
独自のマーケティングを元に創りだした、付加価値の高い間取りや外構プランニング、A級建築家の手法を用いた外観設計を同時に設計・プロデュースすることで外観・内観共に完成度の高い、高付加価値商品を創りだしています。
さらに・業界内で実績誇る分譲コンサルタントが、マーケティングから販売まで一貫してプロデュースし、マーケットからも高い注目を浴びました。
[post_title] => 物語をつくるランドスケープ
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大阪堺市の工務店様のモデルハウス
元銘木商としてのこだわりのある、最上級の木材のみを用い、木の良さ、美しさが素直に伝わる空間を創りだしています。
また、環境にも最大限配慮した設計をおこなっており、建築物省エネルギー性能表示制度「BELS」ファイブスターを取得しています。
ZEHにも対応した、次世代の邸宅です。
[post_title] => 「地檜」を最大限引き出すため
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リモートワークの普及やレジリエンス意識の高まりなど、様々な環境変化によって、住宅に対する人々の価値観が変わり、住宅会社としてどんなクリエイティブを伝えれば良いか、マーケティングの観点から企画提案、ライティング、最終制作物(ランディングページ)までご提供しました。
住宅のハード面(品質や性能、価格など)で訴求するクリエイティブでは、顕在的な層には響いても、そもそも一戸建てが良いのか?という潜在的な層には響かないため、住宅が住む人にもたらしてくれるコトを訴求していくことをご提案。
キャッチーなプロジェクト名、ロゴやコピーにすることで、なんとなくユーザーでも興味を持って、楽しく読みながら一戸建ての魅力が理解できるコンテンツをつくりました。
[post_title] => ピンチはチャンス
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若い世代や海外の方に、”もっと能楽へ親しみを持ってほしい”という想いを受け、WEBサイトのリニューアルデザインをしました。
能の迫力を最大限伝えるため、能舞台や能楽堂、仕舞い教室などの撮影から実施しました。物語の舞台となる朝・昼・夕・夜を動的な背景色で表現し、臨場感を演出しています。
色味やフォント、シンプルで視覚的なデザインにすることで、伝統を感じさせながらも、女性や子供でも直感的に興味を持てるサイトデザインにしました。
[post_title] => 伝統に革新を
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アーティフィシャルフラワー(造花)のブランディング・マーケット開拓を目的とした新規サイト制作をご提供しました。
まずアーティフィシャルフラワーの魅力を最大限に引き出したブランドの世界観をロゴ・キャッチコピー・コンセプトライティング・キービジュアルで固め、WEBデザインに展開。センスが強く求められる業界において、ブランドを高めるクリエイティブ力が高く評価されました。
[post_title] => 小予算で世界観
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提供しているサービスがシステム商材のため、ビジュアル的な商品画像がないため、キャッチコピーや見出し、イラストやイメージ画像を視覚的に飽きさせないデザイン、レイアウトとすることで大幅にデザイン性をアップさせ、ブランドイメージを向上させることに成功しました。
SEO対策も運用で行うことで、CVキーワードで7位→2位と順位も大幅にアップ、集客とクリエイティブの両方を改善したことで、反響率が大幅にアップしました。
[post_title] => システム会社もビジュアライズ
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エグゼクティブガイドが案内するハイエンドツアーパッケージを提供しているブランドに合わせた高級感あるサイトをデザインしました。
エベレストや世界の絶景写真のクリエイティブを引き出すシンプルかつ洗練したデザインに仕上げています。また、投稿記事やサービスパッケージなど、更新頻度が高いページはクライアント様側で更新しやすい設計で構築しました。
シンプルデザインとすることで、単調になってしまう部分はオブジェクトの表示やスクロールに応じた細かなアニメーションで繊細さを表現し、洗練感を創り出しています。
[post_title] => エグゼクティブなUX
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注文住宅を検討しているユーザーからの反響獲得を目的とした広告集客とランディングページ制作をご提供しました。
メーカーを探している層と土地を探している層の2軸をターゲットにマーケティングプランをご提案し、ブランドの強みと物件情報を掲載したランディングページを制作し、リスティング・ディスプレイ広告を実施しました。
住宅マーケットで反響に至りやすいキーワードを熟知した設定や、媒体の特性を活かしたターゲティング設定の最適化により、効率的かつ継続的に反響を獲得することに成功しました。
[post_title] => 脱ポータルサイトあくなき挑戦
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[post_date] => 2020-07-30 10:44:37
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「食用炭」を練りこんで、真っ黒な蒲鉾・ちくわを商品企画した際のパッケージデザイン。商品の特徴である「炭」=「黒」を最大のフックとして、黒・白・赤をキーカラーとしてデザイン。印象に残る筆文字のロゴと、食品パッケージには少ない黒の印象により、複数陳列される同系商品の中からのピックアップを狙う。
DATE: 2019.11.13
Category:パッケージデザイン
client:村田蒲鉾店
[post_title] => 際立つ黒の主張
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コロナ環境下における家での暮らし方を提案する大手分譲会社のプロジェクトロゴデザイン。直線だけで構成したシンプルな文字で、ダイレクトに「家」のアイコンに見立てる。LPなどに展開した際にも使い勝手がいいように、色もネイビーか白単色に。
[post_title] => イエが家であるが故に
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世界の絶景を通じて、一生の宝物となるような思い出を創りたい…そんな代表の想いをブランドロゴで表現。マッターホルンのシルエットをシンプルにメインキャッチとして配置してアドベンチャーの象徴とし、筆記体と細身のゴシックを組み合わせたタイポで、冒険心を掻き立てるフォルムに。
[post_title] => 世界の絶景と呼応する
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不易実行を理念とした蕉風俳諧を想起させる「バショウの葉」をモチーフに、レトロモダンの社名への想いを表現。歴史的に家紋としても広く使われてきた「バショウ」のアイコンを現代風な色使いと微調整によりアレンジ。
DATE: 2020.6.20
Category:社名ロゴデザイン
client:株式会社レトロモダン
[post_title] => 家紋とモダンとの融合
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新規事業として展開するリフォーム事業のブランドロゴを、ネーミングから提案。ポケットにあらゆるリフォーム道具を忍ばせられるブランドとしての展開性と、女性や子供にも親しみやすい「くま」をモチーフにすることで、ファーストコンタクトの敷居を下げる。
DATE: 2020.07.07
Category:ブランドデザイン
client:米山産業株式会社
[post_title] => ♪ポーケットの中から〜
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[post_date] => 2020-07-30 13:44:09
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[post_content] =>
伝統芸能である 「能」の発展を支える
能は、現代に継承される演劇として、「世界最古」といわれる日本独自の舞台芸術。当代が家元を継いだことで、若者や海外の人が能楽に興味を抱くようにと依頼に至り、世界無形遺産に指定される能の文化発信にクラフトアールがサイトで表現した。
伝統芸能のかっこよさを若者にも感じてもらえるよう、伝統はありつつも柔らかいイメージを意識。また女性にも親しんでもらえるよう、「彩り」も。能の演目は朝、昼、夕、夜というシチュエーションで行われ、それに応じて空の色が白>青>黄>赤>黒と変化するのも能ならではの演出。能舞台をTOPメインビジュアルに、コンテンツをスクロールしているうちに空の色がゆっくり変化していく演出は、伝統と現代クリエイティブの融合というテーマでデザインしている。(サイト内舞台写真:宝生能楽堂にて当社撮影)
公益社団法人 宝生会 「能楽文化の発信」
[post_title] => 公益社団法人 宝生会「能楽文化の発信」
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「造花」の本質を あぶり出す。
造花は英語でfake flowerと表現される。机上に置かれた造花の束が、生花に負い目を感じ佇んでいるように見えなくもない。アーティフィシャルフラワーで空間に花を咲かせたいクリエイターの熱い想いを聞き、ブランディングプロデューサーは造花ならではの世界観を構築することにした。
ZOKAに息吹を。
この言葉で始まる文章は、造花たちの心の声か、革命物語の始まりを知らせる号砲のようにも見える。生花のうつろいゆく自然は、瞬間を切り取る空間デザイナーの意図とは相入れないことがある。一方の造花は、意図した一瞬を写真でおさめたような刹那な表現が可能。つまり、空間アーティストの思いのままの表現を可能にするのは、造花に軍配が上がるのではないか。造花に魂を吹き込みながら創作に励むアーティストの気持ちを、活字として表現した。
株式会社夢工房 「造花装飾コピーライティング」
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マーケットとの Communicationを Designする。
「売りたい」という企業側の思いが、「買いたいけど、失敗したくない」という需要サイドの気持ちに寄り添えていないことに根本原因があるのだろう。一般的に、企業側が伝えたいことと、マーケットが欲しい情報は乖離していることが少なくない。
企業が力を入れれば入れるだけ、マーケットの気持ちがどんどん離れていく。マーケットとの ”想い” のレイヤーが違(たが)えているのに、懸命に説得しようとしている。マーケットの意識は、TVコマーシャルよりSNSメディアに向かう。信頼される媒体が変わりつつある広告の変遷をみても、企業側が新境地に踏み出さなければならないことは顕著だ。
本PJでは、一生で一番高い買い物といわれるマイホームの購入を検討する30、40代マーケットに向け、安心してマイホームを探していただけるようなイベントを企画した。コミュニケーションを起点としたデザイン企画は、随所に演出が施され、通常時の3倍の契約が実現している。
株式会社ブラザー不動産 「イベント企画」
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[contact-form-7 id="93" title="contact"]
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お問い合わせ内容必須
[mwform_checkbox name="お問い合わせ内容" children="取材依頼(報道関係の方はこちらをチェック下さい),企画プロデュースを相談したい,経営相談したい,デザインについて相談したい,建築デザインについて相談したい,WEBマーケティングについて相談したい,フード事業について相談したい,その他お問い合わせ" separator="," vertically="true" class="hisu"]
貴社名
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部署名・役職名
[mwform_text name="部署名・役職名" size="60"]
ご担当者様名必須
[mwform_text name="ご担当者様名" size="60" class="hisu"]
メールアドレス必須
[mwform_email name="メールアドレス" size="60" class="hisu"]
お電話番号必須
[mwform_text name="お電話番号" size="60" class="hisu"]
ご住所
〒 [mwform_text name="郵便番号" class="zip" size="60"]
[mwform_text name="ご住所" size="60"]
その他ご要望・お問い合わせなど
[mwform_textarea name="その他ご要望・お問い合わせなど" cols="50" rows="10"]
[mwform_submitButton name="mwform_submitButton-23" class="send" confirm_value="確認画面へ" submit_value="送信する"]
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[post_title] => 確認画面
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[post_date_gmt] => 2020-07-30 13:48:05
[post_content] =>
お問い合わせいただきありがとうございました。
折り返し、担当者よりご連絡いたしますので、
恐れ入りますが、しばらくお待ちください。
なお、ご入力いただいたメールアドレス宛に受付完了メールを配信しております。
完了メールが届かない場合、処理が正常に行われていない可能性があります。
大変お手数ですが、再度お問い合わせの手続きをお願い致します。
[post_title] => 送信完了
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[post_content] =>
お問い合わせいただきありがとうございました。
折り返し、担当者よりご連絡いたしますので、
恐れ入りますが、しばらくお待ちください。
なお、ご入力いただいたメールアドレス宛に受付完了メールを配信しております。
完了メールが届かない場合、処理が正常に行われていない可能性があります。
大変お手数ですが、再度お問い合わせの手続きをお願い致します。
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お問い合わせ内容必須
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貴社名
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部署名・役職名
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ご担当者様名必須
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メールアドレス必須
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お電話番号必須
[mwform_text name="お電話番号" size="60" class="hisu"]
ご住所
〒 [mwform_text name="郵便番号" class="zip" size="60"]
[mwform_text name="ご住所" size="60"]
その他ご要望・お問い合わせなど
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[mwform_submitButton name="mwform_submitButton-23" class="send" confirm_value="確認画面へ" submit_value="送信する"]
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社名
株式会社クラフトアール CRAFTart.INC
所在地
東京本社:東京都千代田区麹町 3-7-28 KW-r. 2F
GoogleMapで開く
大阪本社 gallery: 大阪市中央区博労町1-2-17 briq SHINSO BLDG
GoogleMapで開く
TEL
代表 06-6210-2858
代表者
代表取締役 奥村 友裕
代表あいさつ
業種
経営コンサルティング、および総合デザインファーム
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[post_status] => publish
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[post_type] => works
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[post_title] => QUADRATO三好丘_01
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[post_content] => プライバシーポリシー を一読くださいませ。 「確認画面へ」ボタンを押された時点で同意されたと判断させて頂きます。
[mwform_submitButton name="mwform_submitButton-11" class="send01" confirm_value="確認画面へ" submit_value="送信する"]
[post_title] => お問い合わせ01
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お問い合わせ内容必須
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部署名・役職名
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ご担当者様名必須
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メールアドレス必須
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お電話番号必須
[mwform_text name="お電話番号" size="60" class="hisu"]
ご住所
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[mwform_text name="ご住所" size="60"]
その他ご要望・お問い合わせなど
[mwform_textarea name="その他ご要望・お問い合わせなど" cols="50" rows="10"]
プライバシーポリシー を一読くださいませ。
確認ボタンを押された時点で同意されたと判断させて頂きます。
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静岡のグランアーキシリーズ
静岡の地域特性を踏まえコストとデザインの両立を図る「グランアーキ静岡」。
第一弾とのGRAND ARCHI MAGARIGANEはJR東海道線沿いに建つことから、道路からの視点だけでなく、電車からの視線も考慮した外観デザインとした。袖壁のボリュームで視線を留めることにより、より奥行と陰影を増す分譲邸宅となった。
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大手、中小問わず異業種からの新規参入も相次ぎ、競争が激化するリフォーム業界。宮城県で5年連続No.1の実績を持つ老舗リフォーム会社でもあぐらをかいていられない。宮城No.1を築き上げてきたこの企業が、ブランディングの核としたのは、価格でも品質でもサービスでもなく『人』だった。社員、職人、お客様も含めて、人の温もり、誠実さ、プロフェッショナル、を随所で感じる企業サイトに生まれ変わった。社内満足度も非常に高く、インナーブランディングとしても効果が発揮された。
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教育関連事業を扱う会社のロゴと、関連ブランドのデザイン。スポンジのように新しいことを吸収していく想いを込め「ジェノワーズ genoise (フランス語) 」をもじり、また、右脳を表すsense(感覚)の中に、デジタルのゼロイチ(ioが、10の数字に見える)を内包することで「論理的思考が内在された感受性高いバランス良き人材が、我が国のリーダーとして求められていく」というメッセージを込める。その象徴として、ロゴマークにはファーストペンギンを選び、かっこかわいい表現に。
[post_title] => SENSEの中に01を
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幼児教室の新規オープンに向けての体験レッスン集客チラシ。全体のデザインテイストは、回数を重ねる中でも統一しつつ、徐々に揃いゆく写真素材や新情報を加えていく。表面では、手に取りたくないよなインパクトやキャッチを重視し、知りたい情報は裏面に整理ししっかり伝える構成に。コロナ環境下にありながらも、同教室内で全国トップレベルの集客・生徒さん獲得を実現(CPA1万円未満)。
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群馬県高崎市を拠点に展開するデザイン分譲と自由設計の住宅会社。ホームページデザインのリニューアルに合わせ、これまで統一されてこなかった広告・販促ツール等のデザイン一式をトータルデザイン。CIカラーである黒・白をベースとしたデザインテイストへ一新することで、「デザイン」にこだわる企業としての想いが、より企業発信のクリエイティブにも反映されるカタチに。
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店舗移転によるリニューアルオープンを機に、ブランディングを一新。「Julian Bakery」の店名とブランドカラーの「赤」を踏襲しつつ、高級感・洗練さをイメージさせるフォルムにシフト。7年間、オーナーがパンづくりをしたハワイを連想させ、また「亀戸」の地名にもなぞらえて「小麦を手に持つカメ」をアイコンに。洗練さに親しみやすさも付加することで、先を見据えたマーケティング展開のしやすさと、これまでの客層や商店街のイメージとも乖離しないよう配慮。
DATE:2020.12.25
Category:ロゴ・看板・店舗内装デザイン
client:ジュリアンベーカリー
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デザインを科学することで誕生した建売ブランド「GRAND ARCHI」。そこに詰まったノウハウや成功法則を整理して、住宅不動産会社の経営者向けに発行したレポートの冊子デザイン。GRAND ARCHIの世界観をそのまま冊子紙面に表現。「四十六億年の中で、自然が織りなしてきたデザインは、尊く、美しい。」とコンセプトにも記す自然造形への敬意を表紙に。
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[post_title] => 戸建分譲総研セミナー – クラフトアール | 住宅/店舗/商業施設設計・コンサルティングv2
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[mwform_bconfirm class="verification_btn"
value="confirm"]確認画面へ[/mwform_bconfirm]
[mwform_bsubmit name="send_btn" class="send_btn"
value="send"]送信する[/mwform_bsubmit]
[mwform_bback class="back_btm" value="back"]戻る[/mwform_bback]
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GRAND ARCHI MAGARIGANE 静岡のグランアーキシリーズ
静岡の地域特性を踏まえコストとデザインの両立を図る「グランアーキ静岡」。
第一弾とのGRAND ARCHI MAGARIGANEはJR東海道線沿いに建つことから、道路からの視点だけでなく、電車からの視線も考慮した外観デザインとした。袖壁のボリュームで視線を留めることにより、より奥行と陰影を増す分譲邸宅となった。
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[post_title] => 4 GRAND ARCHI MAGARIGANE_1
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[post_title] => 4 GRAND ARCHI MAGARIGANE_2
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[post_title] => 4 GRAND ARCHI MAGARIGANE_11
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[post_title] => 4 GRAND ARCHI MAGARIGANE_3
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[post_title] => 4 GRAND ARCHI MAGARIGANE_4
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[post_name] => 4-grand-archi-magarigane_4-2
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[post_title] => 4 GRAND ARCHI MAGARIGANE_5
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[post_content] => WORKS(視線を「留める」ボリュームをつくる)
[post_title] => 4 GRAND ARCHI MAGARIGANE_6
[post_excerpt] =>
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[post_password] =>
[post_name] => 4-grand-archi-magarigane_6-2
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[post_content] => WORKS(視線を「留める」ボリュームをつくる)
[post_title] => 4 GRAND ARCHI MAGARIGANE_7
[post_excerpt] =>
[post_status] => inherit
[comment_status] => closed
[ping_status] => closed
[post_password] =>
[post_name] => 4-grand-archi-magarigane_7-2
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[post_title] => 4 GRAND ARCHI MAGARIGANE_8
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GRAND ARCHI QUADORATO TAKAMATSU 静岡のグランアーキシリーズ
コストパフォーマンスを最大化するスタディと実践をおこなう「グランアーキ静岡」 プランニング上のコストアップを図らずに、外観の印象を高めることで付加価値を創出している。ここでは屋根の稜線を「1/fゆらぎ」の手法でリズムよく配置することで街並みの印象を心地よく演出している。
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現代社会における成果創出の突破口、ストコマを探求する"教育LABO集団"セノワーズが立ち上げた「LIBRARY」のロゴ。セノワーズのアイコンであるペンギンをモチーフに、子供を支え、見守るオトナの後ろ姿を表現。その先のWEBや冊子へのブランディング展開を見据え、今後、「幼児教育」領域で表現するビビッドテイストと融合できるようスマートでシンプルなデザインとした。
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建売ブランド「GRAND ARCHI」を導入された住宅会社社長様の声をまとめたレポート『GRAND ARCHI MAGIC』。WEBのようにストーリーをひと続きで読めるようにA4を縦開きとしてレイアウトし、最大のアピールポイントである「外観デザイン」を大きく配置することで、紙面のインパクトとともに社長証言の説得力を高めている。
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[post_title] => 【WORKS_Gra】19_1★
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[post_title] => 【WORKS_Gra】19_4
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動物病院の顧客へ向けた歯科検診案内のDM。犬や猫にとって歯の病気が命に関わるということを、図や症例写真などで分かりやすく説明。ただ警告するだけではなく、重要となる日頃のケアを病院がサポートすることを伝える。健康診断のご案内と同様、定期的に病院へ足を運んでもらうきっかけとなっている。
DATE:2021.1.4
Category:DM、WEB用画像デザイン
client:クラーク動物病院、パセリ動物病院、ほか
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デジタルサーカスでは、共に活動するクリエイターのことを「団員」と呼ぶ。しかし、それは時に比喩的な意味合いでなく、本来の意味での団員=俳優・モデルを目指す夢をも応援します。その取り組みの1つ、デジタルサーカス専属モデルを紹介するクリエイティブでは、撮影現場のショットを多数活用することで、彼女の持つイメージを限られたスペース内に表現しました。
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[mwform_bconfirm class="verification_btn"
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[mwform_bback class="back_btm" value="back"]戻る[/mwform_bback]
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[mwform_bconfirm class="verification_btn"
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[mwform_bconfirm class="verification_btn"
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[mwform_bsubmit name="send_btn" class="send_btn"
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新マーケットクリエイター
分譲領域特有の問題に 挑み続ける専門研究機関。
「分譲は、"仕入れ"と"価格"で決まる」ー 戸建分譲事業を営む先達は、図らずも、需要と供給のバランスで大局を読む経済学論理で説明するスタンスをとってきた。しかしながら、そのような経済学論理だけでマーケットが動くほど、話は単純でない。予測不可能とさえ思わせる、経済学の範疇外に属する「人間心理」が、たしかにそこに介在するからだ。
経済学論理で積み重ねる科学的にアプローチ、人の心理にフォーカスした「行動経済学」の論理が織りなす心理的アプローチ。双方向からマーケットの課題へ挑む戸建分譲総研の姿勢は、分譲マーケットの奥底に潜む本質を炙り出すことが期待される。論理にとどまらず、最前線で実務に精通した研究員で構成する戸建分譲総研は、分譲経営者に確かな羅針盤を示す。未来の戸建分譲事業にとって欠かすことができいない、真のパートナーとして。
戸建分譲総研https://kodate-bunjo-soken.jp/
【クライアント/提携パートナー】株式会社クラフトアール
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GRAND ARCHI QUADORATO TAKYO 静岡のグランアーキシリーズ
コストパフォーマンスを最大化するスタディと実践をおこなう「グランアーキ静岡」 3棟並びの分譲住宅をキューブと袖壁【面と線】で構成することにより、プランニング上の変化が少ない街区に対してもそれぞれの個性を演出しながらひとつの世界観を創り出すことに成功した
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GRAND ARCHI QUADORATO TOYODA 静岡のグランアーキシリーズ
「キュービックが住宅をつくる」という仮説の元、キューブを組み合わせて一つの街並みをつくるスタディの実践。ボリュームをカマセル手法により多様な面を創り出し、奥行きと陰影をつくる街並みとなっている。ボリューム配置は「1/fゆらぎ」を採用することでリズミカルな印象を創り出している
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GRAND ARCHI QUADORATO HIZIRI 静岡のグランアーキシリーズ
旗竿敷地(専用敷地)2棟+1棟の3棟分譲のグランアーキ。3棟のデザインコードを統一することで、道路から見たとき、道路から奥に進むときも街並みの調和が生まれ世界観を共有することとなる。袖壁とボリュームを組み合わせることでそれぞれの個性を演出している。
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[post_content] => WORKS「ボリュームの相互関係性」
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[post_content] => WORKS「ボリュームの相互関係性」
[post_title] => 20220325_215
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[post_content] => WORKS「ボリュームの相互関係性」
[post_title] => 20220325_231
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[post_date] => 2022-09-20 01:10:37
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[post_content] =>
GRAND ARCHI higashi_kishiwada 大阪のグランアーキシリーズ
計画道路沿いの4棟分譲のグランアーキ。4棟を同じデザインコードに統一し、キューブを組み合わせることで調和のとれた街並みをつくりだしている。屋上庭園のある棟と2階建ての棟のバランスを整えるため道路面からのキューブの見え方を熟考し、屋上庭園に向かう階段が見えないように工夫をおこなっている。
[post_title] => 「ボリュームの相互関係性」
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[post_title] => worksページの並びを設定するページ
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[post_content] =>
GRAND ARCHI shimojima 静岡のグランアーキシリーズ
デザインコードを統一した「くの字」ボリュームをアイコニックに表現し、ボリュームにリズムをつくることで、調和した街並みとそれぞれの棟の独自性をつくりだしている。初期段階からのCGによる検討により、訴求性のあるプランと美しい外観デザインを高い次元で実現した。
[post_title] => 「アイコニックな街並みをつくりだす」
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[guid] => https://craft-art.jp/?post_type=works&p=971
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[post_type] => works
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[813] => stdClass Object
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[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_158
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[post_status] => inherit
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[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_162
[post_excerpt] =>
[post_status] => inherit
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[post_name] => 20210621_162
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[post_modified] => 2022-09-20 00:58:51
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[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_184
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[post_name] => 20210621_184
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[816] => stdClass Object
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[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_185
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[post_status] => inherit
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[post_name] => 20210621_185
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[817] => stdClass Object
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[post_date_gmt] => 2022-09-19 15:57:50
[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_191
[post_excerpt] =>
[post_status] => inherit
[comment_status] => closed
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[post_password] =>
[post_name] => 20210621_191
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[post_modified] => 2022-09-20 00:58:45
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[guid] => https://craft-art.jp/sys/wp-content/uploads/2022/09/20210621_191.jpg
[menu_order] => 0
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[comment_count] => 0
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[818] => stdClass Object
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[post_author] => 1
[post_date] => 2022-09-20 00:57:54
[post_date_gmt] => 2022-09-19 15:57:54
[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_195
[post_excerpt] =>
[post_status] => inherit
[comment_status] => closed
[ping_status] => closed
[post_password] =>
[post_name] => 20210621_195
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[819] => stdClass Object
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[post_content] => WORKS「アイコニックな街並みをつくりだす」
[post_title] => 20210621_208
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[post_status] => inherit
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[post_name] => 20210621_208
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地域における動物医療のレベルをもっと高めて、一頭でも多くの動物を救える最強のホームドクターを目指す。飼い主と動物を救う使命とプロフェッショナルであり続けなければ想いを表現した。
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[post_content] => WORKS「かけねない覚悟で、かけがえのない体験を」
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[post_content] => WORKS「かけねない覚悟で、かけがえのない体験を」
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[post_content] => WORKS「かけねない覚悟で、かけがえのない体験を」
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[post_content] => WORKS「かけねない覚悟で、かけがえのない体験を」
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『日本一の動物病院を目指す』福岡の動物病院の強い想いに共感し、ブランディングを支援。病院のUSP、働くスタッフの行動や想いを紡ぎ、その中心にある"コア固有欲求"を抽出。ブランドの格を見える化し、それを表現するビジュアライズされた世界観をWEBと映像でアウトプット。
[post_title] => ブランドの本質的欲求の抽出、世界観を創り出す
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
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[838] => stdClass Object
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
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[839] => stdClass Object
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
[post_title] => pal_05
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[840] => stdClass Object
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
[post_title] => pal_06
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[841] => stdClass Object
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[post_content] => WORKS「ブランドの本質的欲求の抽出、世界観を創り出す」
[post_title] => pal_07
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[post_status] => inherit
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[post_name] => pal_07
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[842] => stdClass Object
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[ID] => 1006
[post_author] => 1
[post_date] => 2022-09-20 12:42:30
[post_date_gmt] => 2022-09-20 03:42:30
[post_content] =>
[post_title] => worksページの並びを設定するページ
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[post_status] => inherit
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[post_name] => 601-revision-v1
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[843] => stdClass Object
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[post_date] => 2022-09-20 12:43:20
[post_date_gmt] => 2022-09-20 03:43:20
[post_content] => WORKS「価値ある家へいざなうユーザー接点」
[post_title] => fuji_01
[post_excerpt] =>
[post_status] => inherit
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東証プライム上場住宅会社のオーダーにより実現した、クラフトアールA級建築家による建築意匠モデルハウス。今回は、その住宅建築を題材に、「ブランド特設サイト」と「プロモーションムービー」のプロデュース&制作を手掛けることに。建築デザインで生み出された価値を余すことなく伝えるべく、建築物・写真・WEB・映像を統一された世界観の中で表現。一貫したブランド体験を与える。
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地域に愛される街の動物病院であり、レベルの高い高度医療や最新医療にも対応している動物病院のWEBリニューアルを受託。ポップなデザインとアニメーションで親しみを表現する一方、アクセントカラーにブラックを使い、信頼や先進性を演出。医療系に珍しいブラックの掛け合わせで、色によるブランド認知効果をアップさせた。
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親の真の願い、それは子供の幸せ。 将来どんな社会が大人になった子供たちを待ち受けるのか、先の見えにくい時代に必要とされるのは、"幸せになる道を与える"のではなく、"幸せを自ら掴みとる力を与える"こと。今、幼児教育に本当に必要なものを動画によって分かりやすく説明し、漠然と詰め込み教育に溺れかけている親の真の欲求(親心)を呼び起こし、子供の明るい未来へつなぐ。 コンテンツとして興味を持ちやすい動画クリエイティブによって、ストーリー仕立て(起承転結)で潜在ニーズを呼び起こし、認知・啓蒙を経て、顕在化させる動画マーケティング。
DATE: 2021.3
Category:プロモーション動画_七田式豊中緑ヶ丘教室
client:株式会社セノワーズ
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「入力エリア」より該当する入力エリアを追加・編集してください。
各項目以下のようになっています。
・文章:1列の文章入力欄
・画像:1列の画像入力欄
・画像-画像:2列で左右ともに画像入力欄
・画像-文章:2列で左に画像、右に文章の入力欄
・文章-画像:2列で左に文章、右に画像の入力欄
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[post_content] => フジ住宅株式会社様とは2022年11月より企画部、営業部のメンバーと協力し、建売住宅の間取りプラン及び外観デザイン制作をさせて頂いております。
柔軟な対応とデザイン性が高く実用性を兼ね備えたご提案が社内外で高評価とご担当者様から推薦頂きました。
フジ住宅様社内のトップセールスやお客様満足度の高いチームの表彰と並び、優秀な外部パートナーをとして社長直々に表彰していただき、非常に誇らしい気持ちになるとともに、これからもご満足いただける仕事をしていきたいと気が引き締まる思いです。
[post_title] => フジ住宅株式会社様から優秀な外部パートナーとして表彰していただきました。
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柔軟な対応とデザイン性が高く実用性を兼ね備えたご提案が社内外で高評価とご担当者様から推薦頂きました。
フジ住宅様社内のトップセールスやお客様満足度の高いチームの表彰と並び、優秀な外部パートナーをとして社長直々に表彰していただき、非常に誇らしい気持ちになるとともに、これからもご満足いただける仕事をしていきたいと気が引き締まる思いです。
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柔軟な対応とデザイン性が高く実用性を兼ね備えたご提案が社内外で高評価とご担当者様から推薦頂きました。
フジ住宅様社内のトップセールスやお客様満足度の高いチームの表彰と並び、優秀な外部パートナーをとして社長直々に表彰していただき、非常に誇らしい気持ちになるとともに、これからもご満足いただける仕事をしていきたいと気が引き締まる思いです。
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ホームページのリニューアルと合わせて、病院パンフレット・採用向けパンフレットも新たにデザイン。パル動物病院グループの理念である「PET AND L OVE, PET AND LIFE」「ペットと飼い主様の愛、幸せな生活」が紙面でも伝わるよう、多彩な写真とこだわりのレイアウトで表現しました。WEBの該当ページに飛ぶQRコードを多数配置し、WEBとパンフレットのスムーズな融合も図っています。採用向けパンフレットでは、単に病院の強みや特徴を伝えるのではなく、ここで働くことへのワクワク感が湧き上がる世界観を目指した。
[post_title] => WITH BOTANIMAL
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ネーミングとロゴを提供したグループ企業。記念すべき社名発表会に合わせて、アタック動画を受託。グループ全社を一同に会した式典で、満を持して新グループ名を発表する。グループが目指すビジョンの共有とともに、全企業、全社員の結束力やモチベーションを高めるため、言葉のみならず音と映像で感性に伝える動画を制作。経営陣の思惑通り、企業のコアな部分を“感じる”ことで、社員の理解と好感を得ることに成功した。
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[post_title] => 動画制作の事例をWORKSにアップしました
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[post_title] => works_gra_22_04
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欧州輸入車ディーラーを経営する企業7社が統合するにあたり、グループ名称とロゴ制作を手掛けることに。さまざまな施設を取材し、経営陣と現場社員と対話を重ねながらグループのコアを探る。見えてきたのは、グループ一社一社、社員一人一人をリスペクトする企業姿勢。それに、メンバーが一丸となり、無限の未来を切り拓こうとする強い想いが際立った。2022年、約30年ぶりに制定された国際単位「クエタ」(10の30乗とう天文学的な数字)に、グループの無限の未来を重ね合わせ命名。高級輸入車ディーラーらしい力強く洗練されたアウトラインに、取扱ブランドのDNAを注入。動きと音を重ねたモーションロゴを提案することで、彼らの想いを具現化させることに成功した。
[post_title] => 無限の可能性を未来へ
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[guid] => https://craft-art.jp/?post_type=works&p=1153
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[post_type] => works
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[post_content] => WORKS(新しいグループの船出)
[post_title] => works_movie_thumb_20230511
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[post_content] => WORKS(ブランドを知り、表現する)
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「日本一の動物病院を目指す」-そう語る総院長の目に、偽りはなかった。面談を重ねる中で深まる病院経営の想いに強く共感し、ブランディングを支援することに。病院のUSP、働くスタッフの行動や想いを紡ぎ、その中心にある"コア固有欲求"を抽出。ブランドの格ともいえるものを見える化し、ビジュアライズされた世界観をWEBと映像で巧みにアウトプット。ありふれた言葉や画像では伝えきれない、まさにブランド世界観を体感させる究極のUXツールを実現させた。
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[post_title] => ★【セミナー予約・資料請求】お問い合わせフォームより★
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[post_title] => モーションロゴの制作事例をWORKSにアップしました。
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大切なもの~ワンヌイミ~私の夢
ワンヌイミとは「私の夢」を意味した沖縄の方言。 本作品は、78年前の沖縄戦を題材にしたフィクション作品だ。
現代に生きる人々に【夢を持つ事】【人を愛する事】、そして、本当に【大切なもの】は何なのかを問う。
クラフトアールでは、公演開催にかける主催者の想いに共感し、協賛という形でも関わることに。【戦争を伝える】【夢や希望、愛する事の大切さ】を伝えるのは勿論、若手表現者の活躍の場として【人材の育成】も兼ねた舞台に位置付ける。
【クライアント/提携パートナー】神奈川県/劇団パレイド
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[mwform_bconfirm class="verification_btn"
value="confirm"]確認画面へ[/mwform_bconfirm]
[mwform_bsubmit name="send_btn" class="send_btn"
value="send"]送信する[/mwform_bsubmit]
[mwform_bback class="back_btm" value="back"]戻る[/mwform_bback]
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MESSAGE代表あいさつ
マーケットという疑似生命体に感情移入し
共感を誘う表現が求められる
塩野七生氏の著書『ローマ人の物語』が大好きです。紀元前数百年に大帝国を築き上げてから、衰退するまでを描いたスペクタクルテーマに魅了され、ただただ読み耽った時期があります。異なる時代背景に、ひとりの人間として悩み葛藤し、愛を捧げ、勇気をもって行動する。「不易流行を見誤るリーダーが、悲劇の歴史を生み出す」という真理が描かれているようでした。皇帝という一人の「人」にフォーカスして物語を紡ぐ著者ならではの筆力は、史実を忠実に説明するにとどまる他の歴史書とはひと味違う感覚を味わわせてくれました。
「不易流行を見誤ることが悲劇の歴史を生み出す」
混沌とした時代に求められるリーダーは特に、法則化しづらい事象をセンシティブに感じ取り、いわば、芸術的に行動・表現していくことが求められます。
安定期、成長期に求められる問題解決型ビジネスは、経営効率の向上や成果創出の再現性に寄与する「サイエンス」は、現在では、多くの環境では十分条件になりえません。
解を求める前に、問いを立てる必要がある現代のビジネス環境下では、マーケットという疑似生命体に感情移入し共感を誘う表現が求められます(皇帝カエサルが、元老院や市民に問いかけたように)。
私たちは、企業の存続発展にはサイエンスアプローチをベースにしながらも、「経験(クラフト)」と「アート」の領域を総動員することが欠かせないと考えます。
ローマ時代の土木工事技術の高さは目をみはるものがありますし(サイエンス×クラフト)、人々が豊かに繁栄していくときに、軍団員や市民にビジョンを語りかけるリーダーの一挙手一投足(アート×クラフト)は、混沌とした現代にも少なからずヒントがあるように思えてなりません。
私たちクラフトアールは、サイエンスとクラフト、アートを絶妙なバランスに保つことを最大の美意識と捉え、デザインを伝達手段の一つに、クライアントの未来を創造することで経済発展に寄与してまいります。
クラフトアール代表取締役社長
奥村 友裕Tomohiro Okumura
代表取締役社長
プロデューサー / アートディレクター
大阪市出身、1976年生まれ。大学院で経営学を専攻した後に、大手コンサルティング会社で勤務。
論理的な問題解決型思考が評価されやすいコンサルテイング業界の中、クリエイティブ・コミュニケーションなど右脳的アプローチで成果を創出。
部長職を経歴後、コンサルティングの真の価値を啓蒙する唯一のトップエバンジェリストとして業界を代表して活動する。
“あらゆる企業は自社の真の価値をマーケットに正しく伝えられてない。
この解決こそが人類の幸せに繋がる” という使命を果たすべく、2017年6月、株式会社クラフトアールを設立。
「美意識を大切にする経営改革プロ集団」として、独自の切り口で幅広く企業経営のサポートを手掛けている。
社名
株式会社クラフトアール CRAFTart.INC
所在地
東京本社: 東京都千代田区麹町 3-7-28 KW-r. 2F
GoogleMapで開く
大阪本社 gallery: 大阪市中央区博労町1-2-17 briq SHINSO BLDG
GoogleMapで開く
TEL
代表 03-6317-1881
代表者
代表取締役社長 奥村 友裕
業種
経営コンサルティング、および総合デザインファーム
適格請求書発行事業者
登録番号 : T712001213565
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